CX Strategy

Customer experience (CX) strategy refers to the perception that customers have of your brand at each step of their journey with you. This is typically comprised of many different touch points that a customer experiences with your brand, from visiting your website to engaging with employees. The quality of your customer service and products are important components of the customer experience. Perception is reality in the eye of the customer, so even if you think you are doing a great job delivering an experience to your customers, your customers may not agree.